About Vanessa Sulbaran
Hi, I’m Vanessa! I’m passionate about inspiring others and driving real results through creative digital marketing strategies. With over 11 years of experience, I believe in blending big ideas with detailed execution to help brands connect with their audiences and reach their goals. I’m a data geek at heart. So I focus on using data to inform decisions, fine-tune strategies, and ensure every campaign performs at its best.
A Few Things About Me:
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Determined: I don’t believe in half-measures. Every project gets my full commitment and attention.
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Creative: I love brainstorming fresh, bold ideas that stand out and make an impact.
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Detail-Oriented: It’s all in the details! I focus on the small things that make a big difference in successful campaigns.
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Analytical: I’m all about the numbers. Metrics, conversion rates, and ROI are my focus points when managing campaigns.
How My Mind Works:
When it comes to marketing, my approach is holistic and data-driven. I make sure all channels—whether it’s email, social media, paid media, or the website—are interconnected and working together to engage our audience. Every touchpoint in the digital journey matters, and I love creating seamless experiences that reach people wherever they are. It’s all about making sure nothing is left to chance and maximizing every opportunity to connect and deliver results.
What I Do:
Right now, I lead the charge in digital marketing strategy, overseeing email, social media, and website operations. I manage a great team, guide two external agencies (PR and Paid Media), and take care of social and digital marketing budgets. My priority is to optimize every campaign and product launch for performance, finding ways to drive better results and increase revenue.
Here’s What I’m Proud Of:
Digital Marketing Strategy: I’ve developed and executed campaigns that seamlessly connect across channels like email, SMS, social, and web. These efforts have improved the overall user experience and boosted revenue by a significant percentage.
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Social Media: Established the social media department and built the overall strategy from the ground up, transforming organic social media into a key revenue driver and a significant traffic source for the brand.
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Email Marketing: Launched automated email campaigns that have consistently driven revenue growth by double digits.
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Website: Led improvements to website UX and UI, using data to drive enhancements, resulting in higher conversion rates and smoother customer journeys.
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PR: Secured dozens of media placements, boosting brand visibility and engagement through millions of impressions in top-tier publications.
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Paid Media: Achieved a ROAS that outperforms industry benchmarks by over 7x. Our recruitment campaigns have generated impressive results in both impressions and conversions, contributing to business growth.
Always Looking Ahead:
I’m all about staying ahead of trends and using data to fine-tune strategies. I love diving into performance metrics to optimize campaigns, improve processes, and find creative ways to connect with audiences. Whether it’s launching a new campaign or increasing conversions, I’m driven by both the numbers and the creative side of marketing, always pushing boundaries to deliver value.
When I’m not deep in analytics, you’ll find me collaborating with my team or developing the next big creative strategy. If you’re looking for someone who’s both strategic and easy to work with, let’s chat!